All across town, edible food is going to waste faster than you can say “yee-haw” and even the swiftest horse can’t outrun the 4.4 million tonnes the UK throws away every year. That’s enough to fill the Royal Albert Hall a whopping 88 times.
So, Love Food Hate Waste has called on a legendary posse…
A quirky band of festive food cowboys determined to help households feast smart, waste less, and wrangle every last morsel of deliciousness out of December.
Saddle up and meet the stars of our “Most Wasted” series.
Introducing…
Spud McRoast
Nobody looms larger in a festive feast than Spud McRoast, the town’s heavyweight heartthrob and the UK’s most wasted food. With 8.2 million potatoes wasted every single day – that’s 41% of all the spuds we buy - he’s on a mission to set things right.
He tells folks straight: “Store me in the fridge and I’ll last 3x longer!”
And if you’ve got leftover tatties? Well, don’t you dare toss ’em. He’s got a soft spot for second chances - especially in (Locked &) Loaded Potato Bites.
If the worst happens? “Ride me on over to the food waste caddy, partner.” Because even a spud that can no longer be eaten can help power homes across the UK.
Introducing…
Sheriff Redroot
Keeping order in the snowy streets of Cranberry Canyon is Sheriff Redroot, the straight-shooting carrot sworn to protect every crumb and scrap.
With 3.5 million carrots wasted daily - enough to fill 17,000 shopping baskets - he’s cracking down on festive food waste.
His rule? “No peeling necessary.” Just a quick scrub and you’re good to go.
And if he finds carrots leftover after Christmas dinner, well… He’ll send them to the town bakery to become Festive Carrot Muffins - a law-abiding treat if ever there was one.
Introducing…
Gobbler McGee
If December has a celebrity, it’s Gobbler McGee - the larger-than-life turkey who rides into town to headline once a year.
But despite this star power, the UK wastes 100,000 tonnes of poultry annually. That ruffles Gobbler’s feathers.
His festive wisdom? “Once the feast is done, simmer my carcass low ’n’ slow. That stock is liquid gold, partner.”
He keeps well too - two days in the fridge or months in the freezer - ready for recipes like Buffalo Turkey Burgers that give him a second showdown.
Introducing…
Weepy Jones
Meet Weepy Jones, the tear-jerking outlaw known for dramatic exits. But this year, he’s shedding his skin and reinventing himself.
With 820,000 onions wasted every day (enough to fill 5,900 shopping baskets), he’s had enough tragedy for one lifetime.
He’s here to tell townsfolk: “Freeze me for up to 3 months - no more weeping good food goodbye.”
Leftover onions? He’ll happily mosey into an Onion & Goat’s Cheese Tart with Pesto rather than face the bin.
Introducing…
Ruby Redleaf
The queen of crisp and crunch, Ruby Redleaf rules the salad frontier. But even royalty isn’t safe - nearly a third of all wasted food is fresh veg and salad.
Ruby has tricks sharper than a spur:
- Perk up wilted leaves with ice-cold water
- Keep cabbage chilled or freeze it for 3 months
- Turn leftovers into Winter Slaw, the toast of the town
She’s got no time for waste – not with Cranberry Canyon to rule.
Meet…
The New Caddy in Town
Then, just as the townsfolk worry that all hope is lost, the new kid shuffled into town. Stoic, strong and a real hard worker, meet Caddy.
When edible food can’t be rescued, re-invented or revived, the caddy gives it one last rodeo through recycling - transforming food waste you can’t eat into renewable energy and biofertiliser that helps grow food for the future.
He’s the final stop before the Last Chance Saloon.
Together, they’re the “Most Wasted” Gang
This festive season, the residents of Cranberry Canyon are here to show UK households how to:
- Store food right
- Rescue leftovers with simple recipes
- Reduce waste and save money
- Use the caddy for anything that can’t be eaten
Because in this town, nothing edible rides off into the sunset before its time.
Learn more about how to use your caddy here, as well as download the campaign assets.
